AI writing tools are getting incredibly smart. So much so that they’ve become a viable replacement for human copywriters and content writers - but only for businesses that know how to get the most out of them.

LinkedIn presents a great opportunity for your business to increase brand awareness and stay top-of-mind among your prospects and target market. But to effectively use LinkedIn to win business, you need a comprehensive LinkedIn marketing strategy. Here’s what LinkedIn’s most successful businesses do to stand out and get customers from the platform.

Digital Writing is the process of planning, writing, editing and publishing written content on the web to support a brand’s digital marketing.